The famous Italian brand NIKIB, worn by VIPs like Alessia Marcuzzi and Ilary Blasi, after five years of success with Sarah Palestrini and Giorgia Martina Rossi, change name and renew the collection with new pieces.
A new logo, new website and a brand new collection. Here are the main ingredients of the transformation of the historic bikini brand NikiB, which becomes Beniki and begins a process of renewal that is already gaining success far from Italy. Beniki was born in 2013 with the name Niki B, by an idea of Sarah Palestrini and Giorgia Martina Rossi. Niki B appealed to many women, including some from the entertainment world such as Ilary Blasi and Alessia Marcuzzi, just to name a few who could not contain their fascination with the bikinis. In 2015 Niki B announced the news of Niki B's Bride model, Niki B baby, and a capsule collection signed by Costanza Caracciolo, made of four models named after four precious stones, still highly sought after today. This year the brand was acquired by Guendalina Buzzanca, who is elevating the precious legacy left by its creators to new heights, flying off to the Caribbean Sea where she lives and works.
Thirty-two-year-old from Rome, who has been transplanted for five years to the Virgin Islands where she works for the founder of Virgin, Guendalina is in the process of remodeling the Nikib brand. In fact, the new collection that will be released in January 2018 will be inspired on her life; in particular on the places that are part of her life: Italy where she was born, Virgin Gorda where she lives and Necker Island where she works.
The new collection will be characterized by two main lines: the "resort" line, which will include the most popular models that will be revisited with the addition of a particular one piece, and "Downwind", more sporty and dynamic inspired by the favorite sport of Guendalina, Kitesurf.
The bikinis, besides being very special models and cared for in every details, are created with precious and sought-after fabrics such as jersey. Specifically, the NILO typology which is soft, elasticized and velvety. Remarkably breathable and quick drying. The project is now to bring Beniki around the world with a range of models that can be worn by teenagers up to over 50, sporty and not. The challenge is on!